Press & Media

Press & Media

Pet Health Insurance Month

by Petsecure Pet Health Insurance | Sep 10, 2013

Winnipeg, Manitoba – August 28, 2013: Vet clinics know better than anyone that pet health insurance can mean the difference between life and death for pets. To promote Pet Health Insurance Month this September, Petsecure is teaming up with participating veterinary clinics across Canada who will compete to raise awareness on the benefits of insuring your pet. 

"When a dog or a cat with a treatable condition is euthanized because of economics, the situation can be devastating,” says Dr. Colleen Skavinsky, Petsecure’s Chief Veterinary Officer. “Not only for pet parents, but also for hospital staff who have devoted their careers to keeping pets healthy. Pet health insurance allows pet owners and veterinarians to make medical decisions based on what’s right for their pet without the worry of financial constraints.” 

Pet owners choosing euthanasia for economic reasons is, sadly, not uncommon. According to a survey from Doctor of Veterinary Medicine Newsmagazine, the point at which the average owner would consider euthanasia is $1,700. Considering  the average cost of treatment for cancer, diabetes, or even something as simple as eating a chew toy can run well into the thousands of dollars, a good pet health insurance policy can save owners from the awful situation of having to decide between their pet and their finances. 

The clinics taking part in the Pet Health Insurance Month contest will be decorating their waiting rooms to promote and increase awareness of pet health insurance. Two winners – one from Western Canada and one from Eastern Canada – will be selected by Petsecure. Each winning clinic will win a $300 Visa gift card to use for a luncheon/night out with their staff, plus a feature video showcasing their clinic (approx. $4,000 value). 

Pet Health Insurance Month is an initiative of the North American Pet Health Insurance Association (NAPHIA), of which Petsecure is a proud member. In 2008, Petsecure was the first Canadian company to recognize and participate in the event. NAPHIA’s goal is to educate and promote the values and benefits of pet health insurance throughout North America.

For more information about Petsecure, visit:

About Petsecure pet health insurance: 

Petsecure pet insurance, the core brand of Western Financial Insurance Company, is a wholly owned subsidiary of Western Financial Group. Petsecure is Canada’s oldest and largest pet insurance provider with over 20 years of offering innovative pet insurance to Canadian pet parents. Petsecure has unique pet insurance options to choose from that offer the most comprehensive coverage in Canada. Petsecure also offers dental coverage and special coverage including alternative treatments and behavioural therapy. Petsecure is the only pet health insurance provider in Canada to offer their exclusive Secure For Life™ guarantee. Underwritten by Western Financial Insurance Company. Petsecure and logo are registered trademarks of Western Financial Insurance Company. Petsecure is a member of the North American Pet Health Insurance Association (NAPHIA). 

For more information on Petsecure visit 

For more information, please contact:

Erin Hunter

Marketing and Communications Specialist

Western Financial Insurance Company
T: (204) 942-2999 ext. 7631