Pet Health Insurance News

Pets Provide Better Human Health and Wellness and Reduce Healthcare Costs.

As the North American Pet Health Insurance Association celebrates National Pet Health Insurance Month, the association shares the positive impact of pets on human healthcare. (Pittsburgh, PA) September 14, 2009: The North American Pet Health Insurance Association (NAPHIA) has raised awareness of the value of pets, and pet health insurance, by designating September as National Pet Health Insurance Month. Read More.

Free! Save now! Pet insurance clearance sale!

Have you been waiting around for a big deal on your pet insurance before you buy?
Well, there are a few reasons you'll never see terms like 'Free' or 'On Sale Now' in any article or advertisement about pet health insurance.

Reason #1

Pet health insurance (including dog insurance and cat insurance), like health, car or home insurance, falls under the jurisdiction of OSFI (Office of the Superintendent of Financial Institutions) in Canada. Under Canadian insurance laws, no incentive such as free insurance or gifts with purchase can be advertised or provided for purchasing insurance coverage.

The fact that the Canadian pet health insurance industry is monitored in this way should be considered reassuring. Petsecure's parent, SecuriCan General Insurance Company, is Canada's only pet insurance company dedicated solely to underwriting pet health insurance. This means that not only can you trust us to provide you with honest and clear information about how our unique pet insurance product works, it's also in our very mandate to do so.

Reason #2

With Petsecure pet health insurance your monthly payment joins the pool alongside other members. This way, you can be sure that we'll always have the financial means to provide the very best medical care to those member's pets in need, whenever they become ill or have an accident. Our deep understanding of the risks around each breed and age of dog a or a cat, combined with the cost of providing veterinary and alternative medical care in their given community, helps us to project and plan financially to continue to provide unmatched dog insurance and cat insurance coverage to our entire membership across Canada.

Reason #3

Pet insurance rates, deductibles and coverage amounts reflect the actual cost of veterinary care in Canada today. With pet insurance products and coverage, you really do get what you pay for. So if you see other companies offering extremely low rates, or very high coverage (i.e. 100% of claims), you should question whether they'll remain financially sound, or whether you're really get the coverage or protection you need. Trust Petsecure to continue to be there for the life of your pet.

Published in the OVMA Focus Magazine January, 2009

Pet insuranceis like group benefits for a pet-it is a transfer of risk from the client to the pet insurance company.Just like dental coverage for people,there is usually coinsurance, a deductible and a coverage limit. Read More

A world of change is affecting the insurance sector and the products it offers. As insurers adapt to economic turmoil and other forces affecting their business - in part by embracing new technologies and raising the bar for insurance advisers and brokers - shifting consumer demands are also driving innovation in new insurance products. Read More.

A Brand New Look at Pet Insurance for Canadians

Recently we undertook a research initiative to find out how Canadian pet parents felt about pet insurance. We spoke to some of our own customers, to people with other products, and to pet parents who didn't yet have insurance. We learned a lot more about what people were looking for from a pet insurance company and product, and that's why early in 2008 we redesigned and relaunched our product in Canada under the new brand Petsecure.

The research also told us that there were others who had a preconceived idea about what was or wasn't covered, and some who'd still never heard of the concept of pet insurance. Although many pet parents find out about Petsecure Pet Health Insurance through their veterinarian's office, or learn about us from their breeder or humane society/rescue group when they adopt new pets, we knew we needed to get the word out about the value of pet health insurance, and the unique coverage that Petsecure provides. That's why we decided that a national television campaign was the way to go.

So this fall we're launching our first ever national TV campaign (and this new website) with 3 different 30 second spots aimed at educating pet parents across the country about how pet insurance works, the benefits it provides, and Petsecure, our unique brand.

The first phase of the campaign begins this October and runs across Canada for 4 weeks on the W Network, HGTV (Home and Garden Television), The Food Network Canada, Discovery, and Animal Planet. The campaign will run again in spring 2009 on the same stations.

Thanks to you who participated in our research, and to those who've since become Petsecure members. We'd love to hear your feedback and comments on our spots, and what you think about Petsecure.

Pet insurance designed by your pet's owner - you!

When we first introduced pet health insurance to Canadians in 1989, we designed our plans around what we believed pet parents wanted most, borrowing from what other providers in countries like the UK and Sweden had found to be appealing.

Now, almost two decades and tens of thousands of members later, we've combined our knowledge and experience in the Canadian insurance market with what pet parents, industry partners and veterinary professionals told us they wanted in a pet insurance company. We took everything you've said you liked best about us and designed new, easier-to-understand and use products. The result, Petsecure, with one core product with enhanced benefits and multiple levels of coverage to choose from. We've also added unique member benefits, and held onto our exclusive Secure For Life ™ guarantee!

As pet owners ourselves, we fully understand how important it is to be able to protect and provide for your furry loved ones.

That's why you'll find that:

Petsecure is simple to understand.

We've designed products that are easily read and simple to use. After all, understanding what
pet insurance is all about is the first step in ensuring you have the coverage you need.

Petsecure is honest to deal with.

Pet parents can put their trust in us, knowing the licensed professionals on our team always provide sincere, straight-forward and swift responses to inquiries about their policy, coverage or claims.

Petsecure is connected to the well being of all pets.

Even when you're not making a claim, you can feel good knowing that resources are directed towards helping other pets stay protected, cared for and able to access affordable treatment.

Petsecure is giving back to the pet community.

We proudly give back by providing resources, volunteers and support to Canadian shelters, humane societies, rescue groups, breed clubs and veterinary associations.

Find out more about Petsecure coverage for dogs or for cats here or try our Quote Calculator