JANUARY 2012

In This Issue


Stay connected to Petsecure pet health insurance through our blog and other social media channels.

Happy New Year!

Nothing like the beginning of a new year to get us excited for what’s to come! Goals in place? Check. New Year’s resolutions made? Check. Petsecure pet insurance’s first 2012 issue of eTails? Check!

Here’s what we are talking about this month:

Do you know if your dog is obese? Dr. Colleen Skavinsky, Chief Veterinary Officer discusses Obesity in Your Dog and what you need to know the next time you visit your veterinarian.

Also, we’ll discuss Allergies in Your Cat and help to debunk the myths!

Thousands of dogs and cats are living much healthier lives today, as we review our Top Claims paid in 2011.

Our first contest of 2012 kicked off this month! Find out how you can win a $500 Visa gift card with our “My True Tail: How pet insurance helped me and my pet” contest!

Tell us what you think of our eTails on Facebook at: www.facebook/petsecure

Enjoy the read!

-From your Petsecure Team


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Obesity in your Dog
By Dr. Colleen Skavinsky, Chief Veterinarian Officer


Genetics. Hormones. Nutritious, yet calorie-dense diets.  An abundance of treats.   Insufficient exercise. These are the major factors involved in the development of obesity.  Sound familiar?  Except this time, we’re not talking about you or your family; we’re talking about your dog.


One of the most delicate discussions a veterinarian may have with a client relates to their dog’s body condition. Clients are often either in denial or unaware of the importance of health issues involved in overweight pets.  Research estimates that up to half of all pets in North America fall into the overweight or obese categories.  Dogs are considered to be overweight when their body weight is greater than 15% above the ideal and are defined as obese when their body weight is greater than 30% above the ideal.  Purina researcher Dottie La Flamme DVM, PhD, designed a nine-point body scoring system that helps owners identify potential weight issues in their pets.  The ideal score is one in which a dog’s ribs are easily felt and the waste and tuck-up (the belly area between the rib cage and the rear end) are discernible without being prominent.  The dog in ideal condition has a thin layer of fat over the ribs.


Let’s look at a hypothetical case.  Mr. Hill brings his dog, Lucky, a seven year-old spayed Labrador Retriever into the veterinary hospital for a check-up. Lucky has problems jumping up onto the couch to watch television with Mr. Hill at night.  She eats a premium pet-store brand of dry dog food, and her bowl is left full all the time in the kitchen.  She gets to go to the dog park on Saturday, but her pet parent has noticed that she can’t keep up with the other dogs the way she used to.  He figures that she’s just “getting old”. 


When Lucky was three years-old, she weighed 25 kg (55 lbs). Today she weighs 35 kg (77 lbs).  Lucky is clinically obese.  Mr. Hill is flabbergasted.  The vet tells Mr. Hill she has concerns about Lucky’s health. Like people, overweight pets are prone to joint problems, diabetes, breathing problems, and shortened lifespan.  Now is the time to do something really positive for Lucky, and she goes on to explain some of the factors that are contributing to Lucky’s weight issue.


Labrador Retrievers are bred to hunt in cold water for hours at a time.  When working to their full genetic potential, they burn lots of calories and still need to maintain some body fat for insulation when retrieving ducks and geese.  This breed tends to have a VERY efficient and slow metabolism. Neutered or spayed dogs may also have a decrease in their overall metabolic rate.  Being a lab and a spayed female will make it more difficult for Lucky to lose the extra weight that she has gained over the last four years- but not impossible!


Lucky is not a hunting dog.  In fact, she spends most of her time napping during the day and watching television on the couch at night with Mr. Hill.  She’s a bit bored when nobody else is home, so she will be inclined to wake up from her naps and stroll over to her food bowl for a snack.  She likes to eat - after all, she is a Lab. Because Mr. Hill feels badly that she is home alone all day, he tries to make it up to her by feeding her leftovers (only the meat and good stuff, of course) and giving her cookies when she comes into the house after eliminating outside.  Unfortunately, he’s so tired by the end of the day; he simply doesn’t have the energy to take her for a walk after supper.  Mr. Hill loves Lucky and only wants the best for her, but he has developed some bad habits that have contributed to her becoming obese.


The veterinarian talks to Mr. Hill about how he feeds Lucky. Lucky will actually benefit from having two set meals a day plus one snack (a dog biscuit or some cooked veggies, no butter) in the evening.  The vet suggests that her breakfast actually be fed to her divided into a few different smaller meals throughout the house so that she has to “hunt” for her food.  The alternative would be to use one of the doggy toys that dispenses kibble one at a time to give her some activity at the same time that she is eating.  If she gets bored with the play before she’s finished all of her food, she can always come back to it later.  Mr. Hill is going to start feeding Lucky about 3/4 of the amount suggested on the dog food bag, divided into these new set meals.  The vet pointed out that the “adult” dog food he buys at the pet store is suitable for “all life stages” which includes puppies. Diets for “all life stages” are foods that may actually be too high in calories for a dog at Lucky’s phase in life.  If she doesn’t lose weight at the rate of 0.5-1.0 kg (1-2 lbs) a month, the veterinarian will recommend a specific diet for weight loss and possibly blood tests to look at her internal metabolism.


Mr. Hill is going to start taking Lucky for two short walks a day.  The vet suggested once around the block for a few weeks, so that both Mr. Hill and Lucky can get into a routine.  The hope is that Mr. Hill will also benefit from the new routine and want to go farther at least three days a week.  He wants to try to take her to the dog park at least twice a week now that he sees how important the change will be to Lucky.


After two months, Mr. Hill takes Lucky into the veterinary hospital for her monthly weigh in.  Lucky is down to 29 kg. Mr. Hill is so happy and tells the staff that he is amazed at how much more energy she has.  He has also noticed that she can jump up more easily these days and doesn’t always finish the food in her treat ball at breakfast.  She’s made new friends at the dog park, because now she can keep up with the younger dogs again. 


Researchers have documented that obesity may lead to serious health issues for our pets.  Loving people can truly kill a dog with kindness by contributing to weight gain through over-feeding and inactivity.  A well-defined plan that addresses nutrition, household habits, and exercise will result in great success for dogs and pet parents alike. 


For other pet health related articles and videos visit www.pethealthipedia.com

The Cat's Meow

"Dogs have people.
Cats have staff."


- provided by Facebook friend and Petsecure member Wenda Kyle

Allergies in Your Cat
What you need to know


As a responsible pet owner, you do everything you can to ensure your furry loved one is safe and secure. Even with all the protection you provide, we know that unexpected events happen and one thing that's beyond everyone's control is allergies.


Allergies in pets, just like in humans, can cause skin disease, ear infections and eye infections, which result in discomfort and distress in cats. Intense itching throughout the body is one of the most common signs of an allergy. Hair loss, redness and skin infections may also result.


Many allergens, such as pollen in the air or dust in the home, are difficult or impossible to remove, so treatment is key. Luckily, various allergy treatment options are available and can make your four-legged friend much more comfortable.


Treatment Options

Allergies can be treated with antihistamines or corticosteroids. Antihistamines act by reducing the release of histamine by the mast cells and are often very effective in controlling allergy symptoms. Corticosteroids act in many ways to suppress the allergic reaction before and after the allergy develops and can cost between $150 - $200.


Because of the often-extensive self-trauma associated with allergic conditions, antibiotics or antifungal agents are often administered to control the secondary infections that are frequently present. Antibiotics can range anywhere from $30 - $120 per month. Cats may also require ear medication or shampoo for their fur to alleviate allergy symptoms.


We've Got You Covered

Petsecure's comprehensive illness coverage includes the diagnosis and treatments of allergies. Your Petsecure coverage can be extremely handy as an allergy test alone can cost up to $400 and on going treatment can cost up to $2,400 per year. Don't forget that your coverage limit renews each and every year, for the life of your pet. This ensures that as long as you're a Petsecure member, your pet will be... All taken care of.


For other pet health related articles and videos visit www.pethealthipedia.com


The Doggy Dish

"Try to be the person your dog thinks you are."

- provided by Facebook friend Lisa Lafferty-MacLean

Top Claims paid in 2011

Every month we pay out over a million dollars in accident and illness claims for both cats and dogs.
Last year our total reached: $16,811,269.73!


Check out our list of top 10 highest paid claims for 2011!


Khushi

Retriever (Labrador)

$9,512.34

Cruciate Rupture Left/Right/Bilateral

 

Kiko

Shih Tzu

$6,891.46

Vomiting/Diarrhea

 

Wilbur

French Bulldog

$6,170.65

Undiagnosed Cancer / Tumor

 

Sam

Schnauzer (Miniature)

$5,534.95

Gallbladder Mucocele

 

Mason

American Bulldog

$5,332.18

Hydrocephalus

 

Kasey

Domestic Longhair

$4,873.82

Gastroenteritis

 

Prince

Domestic Shorthair

$4,546.98

Feline Lower Urinary Tract Disease

 

Cricket

Domestic Shorthair

$4,513.84

Perineal Urethrostomy

 

Renoire

Domestic Medium Hair

$3,954.98

Foreign Body, Gastrointestinal

 

Polly

Domestic Medium Hair

$3,499.10

Foreign Body, Gastrointestinal


Contact Us

Get in touch with our team today!
Call us at: 1-800-268-1169
Fax us at: 1-866-322-5246
E-mail: info@petsecure.com
Download claim forms here.


Customer Care Centre Hours:
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Fri. 7am - 8pm
Sat. 8am - 7pm
(Central Standard Time)
www.petsecure.com

How Pet Health Insurance helped me and My Pet...
Share your story!


Has your dog or cat ever been involved in an accident or had a serious illness? Did having Petsecure pet health insurance play an important role in your pet’s treatment and recovery?


If so, we want to hear your 'True Tail'! Tell us how Petsecure helped you and your pet, and you could win big!


Submit your story, along with a high resolution photo to www.petsecure.com/true-tails/submit and you could win 1 of 9 $25 Visa gift cards or the Grand Prize – a $500 Visa Gift Card.


Contest Dates: January 3rd - February 28th, 2012*


By submitting your story you are giving Petsecure pet health insurance permission to share your story.


*Winners will be chosen randomly and announced on March 30th, 2012. Odds of winning are based on number of entries.

Coming in February…


Join us next month as we promote Pet Dental Awareness Month with chances to win your pet’s own dental kit!