February Edition 2011

In This Issue


Get a $20 Gift Card Just For ReFurring Your Friends!

Do you know a pet owner who might like Petsecure to help pay their veterinary bills? Help give your friend a lifetime of peace of mind for their dog or cat and we'll reward you both through our ReFur-A-Pet Program!.

It's been over two years in the making and we're very excited to have launched our new operating system (PAWS) at the beginning of this month. There have been a few bumps along the way as our team has moved over to the new software but soon we'll be able to share some of the new enhancements this system has to offer you! (Hint: Access to your Petsecure Account 24/7!)

In this e-newsletter, you'll find information about:

  • Our Top Claims for 2010 - find out what our largest claim was for!
  • Periodontal Disease - think it only affects humans? Think again! In support of February's Pet Dental Health Month we're talking about ways to prevent the disease, the symptoms you should look for and how to care for your pets' oral health.
  • The pet community is celebrating 2011 as the Year of the Cat and Petsecure pet insurance is a proud sponsor of this new initiative! Learn more about Care for Cats and their mission to help cat overpopulation in Canada.

This will be an exciting year for us, our members and our pet community! A big thanks to you for your continued support!



Sincerely,

Your Petsecure Team

 


Become a Facebook fan of Petsecure for your chance to win!

Meet our 'Petsecure Cat' and 'Petsecure Dog' whom you've probably seen roaming our website pages.
For our contest in March, we need your help in naming these two Petsecure pets! Post your suggested names and you could win one of two $50 Visa gift cards! We'll announce the winners on April 1st!

The numbers are in...Top 10 Claims in 2010

In 2010, we saw a great increase in our membership, and we had our highest pay out in claims to date - over $16.8 million dollars! That's a lot of pets getting important veterinary care!

Wonder what other people are claiming for? Check our Top 10 Claims for 2010.

Type

Name

Breed

Amount

Condition

Kali Davis

Bulldog

$11,139.71

Respiratory Problems

Cookie

Himalayan

$10,285.44

Fall from elevated area

Cece

Samoyed

$10,189.12

Respiratory problems

Mallie

Border Terrier

$9,236.62

Cancer

Lucy

Bullmastiff
Cross

$8,625.98

Liver problems

Tofie

Ragdoll

$8,462.64

Hernia

Bentley

Doberman Pinscher

$7,547.22

Gastro-intestinal problems

Squeak

Domestic Shorthair

$7,306.98

Liver problems

Amber

Domestic Shorthair

$7,190.80

Gall bladder problems

Chubby

Persian Cross

$5,024.76

Cancer

The Cat's Meow

"After scolding one's cat one looks into its face and is seized by the ugly suspicion that it understood every word. And has filed it for reference."
- Charlotte Gray


The Doggy Dish

"Whoever said you can't buy happiness forgot little puppies."
- Gene Hill

February is Pet Dental Health Month

Did you know 85% of cats and dogs over two years old suffer from a form of Periodontal Disease? Did you also know that only one in 10 pet parents will take the time to care for their pets' dental health? Learn the importance of pet oral care and how you can prevent Periodontal Disease in your pet.

What is Periodontal Disease?

Periodontal Disease is the effect of oral care neglect. When your pet's teeth aren't cared for, damage can occur and cause substantial health problems.

It all starts with food...

Without properly cleaning your pet's teeth, food and bacteria will collect along the gum line. This creates plaque. Plaque combined with saliva creates tartar. Over time the tartar will build up and if it's not removed it will begin to affect the gums. The gums become red, inflamed and sensitive, which is called gingivitis - the early stages of Periodontal Disease.

If the gingivitis is not treated, the condition of the gums will worsen. They will begin to recede and separate from the tooth creating 'pockets' where more food and bacteria will sit. This stage is known as Periodontal Disease and damage is irreversible. Without veterinary treatment, the bacteria can get into the bloodstream and attack the kidneys, liver and heart.

Factors of Periodontal Disease

There are many factors that contribute to Periodontal Disease. The most common factor is lack of oral care. Dental health care is often missed in pet parenting and therefore without daily brushing your pet is prone to the disease.

Some other factors are:

- Age: - as it's commonly found in older dogs;

- Diet: - dry kibble and chew toys aid in the removal of plaque, whereas as soft food contributes to plaque and tartar build-up, and

-Breed: - smaller dogs with smaller mouths tend to have poor teeth alignment hindering the ability to clean the teeth properly

Common signs that your pup may be suffering from Periodontal Disease.

-drooling -bad breath -pawing at the mouth
-bleeding gums -loose teeth -loss of appetite
-pus around the tooth -bone loss -difficulty eating/chewing
-infection -irritability or depression  

If a pup is showing any of these signs, contact your veterinarian immediately.

How is a diagnosis determined?

A veterinarian will assess your pet's teeth and the condition of their gums. In the assessment, the veterinarian will look at the amount of plaque built up on the teeth, the redness of the gums, whether or not the gums have separated from the tooth, and if so, how deep the 'pockets' have become. (2mm-3mm is normal). This assessment will determine the severity of your pet's dental health, from a mild to severe case of gingivitis, which is reversible with proper oral care, or transition to a mild to severe case of Periodontal Disease. This stage is irreversible and will require a lifetime of diligent oral care.

Treatment Options

The type of treatment required is dependent on the severity of the pet's dental disease.

All treatments require pets to be anesthetized, as this is the most effective way to allow for a thorough cleaning of a pet's mouth. Therefore, all pets are prepped for their treatment with antibiotics and a pre-surgical exam (including blood work) to ensure the pet is healthy.

The veterinarian will remove the plaque along and below the gum line, polish the teeth and apply fluoride. In the case of Periodontal Disease, a vet may have to perform a Root Planing (smoothing the root surface), Periodontal Surgery (getting deep into the root by cutting into the gum) or if the tooth is unsalvageable, an extraction may be required. These are just some of the procedures that may be required. Your veterinarian will advise of the best course of treatment.

Post-Treatment Care

A daily dental maintenance plan is required following your pet's treatment procedure.

Pets with gingivitis will require daily oral care with an appropriate tooth brush and toothpaste to help remove plaque. Also, specifically formulated pet food for oral care, along with chew toys will help to break down the plaque.

With severe cases of Periodontal Disease, your pet may require more involved forms of therapy after treatment. Anti-inflammatory medication, antibiotics and if surgery was required, soft food for a few days post treatment are some examples. Brushing your pet's teeth with the finger only using light pressure, along with regular check-ups within the first three months post-treatment is also recommended.

Healthy Teeth: A brushing a day, keeps the vet away!

Brushing your pet's teeth is the first step to a healthy dental regime. It's recommended to start as early as 8 weeks old, using a finger or a finger-brush to help them get used to the feeling. Flavoured toothpastes are also available to make it more enjoyable for your pet.

As they grow, it's important to use the appropriate size brush. Brushing daily is key as tartar build-up begins 6-8 hours after eating.

For dogs, chew toys are recommended to help remove minor plaque build-up, though it's important to use chew toys that aren't too hard or too soft. A good gauge is if a dent can be made in the chew toy with a fingernail. That will help determine if the chew toy is too hard to break your dog's teeth or too soft to swallow.

Annual dental exams and vet cleaning are advised as this will help optimize your pet's dental health!

For more information about dental health and Petsecure pet insurance's dental coverage, visit: www.petsecure.com

Contact Us

Get in touch with our team today!
Call us at: 1-800-268-1169
Fax us at: 1-866-322-5246
E-mail: info@petsecure.com
Download claim forms here.


Customer Care Centre Hours:
Mon. -Thurs. 7am - 10pm
Fri. 7am - 8pm
Sat. 8am - 7pm
(Central Standard Time)
www.petsecure.com

 


Stay connected to Petsecure pet health insurance through our blog and other social media channels.

Care for Cats, proudly sponsored by Petsecure pet insurance, introduces 2011 as the Year of the Cat

Care for Cats is a long term initiative that was created to respond to the cat overpopulation crisis in North America. Financially supported by Petsecure Pet Insurance, PetSmart Charities Canada, PetLynx Corporation and the Ontario SPCA, Care for Cats is represented by Dr. Elizabeth O'Brien. 

As part of the 2011 Year of the Cat campaign, Care for Cats will help the pet community such as shelters, animal services, vet clinics, and retailers to work together to deliver educational messages and events across Canada.

"The message we need to get to the public is not only about the importance of spaying and neutering cats as a means of population control," says Dr. O'Brien, "we also have to try to change attitudes about the intrinsic value of cats in our society. In a nutshell, we need people to start treating cats like dogs!  We invite anyone interested in cats and creating healthy communities to visit our website and get involved in the Year of the Cat campaign."

A study revealed that more than 8.5 million cats are warming the sofas of 36 per cent of Canadian households. The disappointing news is that half of them did not receive regular veterinary care in the past 12 months and less than 25 per cent have permanent identification, such as tattoos or microchips. Forty-one per cent either haven't been vaccinated in the last four years or have never been vaccinated at all.

The first project to kick-off this initiative is the 2011 The Year of the Cat campaign which will facilitate the delivery of several national events including:

  • May: The PURRfect month for a cat awareness campaign and an adopt-a-thon 
  • September 23 - October 2: National Cat ID Week focusing on permanent identification, licensing  and registration 
  • December: Hoping for Fur-ever homes adopt-a-thon  

For more information about the Year of the Cat, visit: www.careforcats.ca