TV Launch of Re-tagged Petsecure

A Brand New Look at Pet Insurance for Canadians

October 16, 2008

Recently we undertook a research initiative to find out how Canadian pet parents felt about pet insurance. We spoke to some of our own customers, to people with other products, and to pet parents who didn't yet have insurance. We learned a lot more about what people were looking for from a pet insurance company and product, and that's why early in 2008 we redesigned and relaunched our product in Canada under the new brand Petsecure.

The research also told us that there were others who had a preconceived idea about what was or wasn't covered, and some who'd still never heard of the concept of pet insurance. Although many pet parents find out about Petsecure Pet Health Insurance through their veterinarian's office, or learn about us from their breeder or humane society/rescue group when they adopt new pets, we knew we needed to get the word out about the value of pet health insurance, and the unique coverage that Petsecure provides. That's why we decided that a national television campaign was the way to go.

So this fall we're launching our first ever national TV campaign (and this new website) with 3 different 30 second spots aimed at educating pet parents across the country about how pet insurance works, the benefits it provides, and Petsecure, our unique brand.

The first phase of the campaign begins this October and runs across Canada for 4 weeks on the W Network, HGTV (Home and Garden Television), The Food Network Canada, Discovery, and Animal Planet. The campaign will run again in spring 2009 on the same stations.

Thanks to you who participated in our research, and to those who've since become Petsecure members. We'd love to hear your feedback and comments on our spots, and what you think about Petsecure.